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19

Aug

2009

VModa Marketing FAIL!

By Chewie. Posted in Twitter | 3 Comments »

Update: So after tweeting about my blog post a few people retweeted, now VModa have sent an @reply to myself and some other people saying that we won the beanie competition. Did I jump the gun and write this post too early, or did the very essence of me writing this post make VModa sort it out? I don’t know but props to them for getting it sorted anyway, and tbh i do like their headphones :)

Picture 1

So a few months back i bought a pair of V-Moda headphones, i would link you to it but i can’t be bothered to create an Amazon affiliate ID so you can search it yourself :) Err, anyway, yeah back to the blog post. So i bought these headphones and had some problems with them, as such i decided to follow @Vmoda on twitter and send them a tweet about how my headphones had messed up and i wanted them replaced.

Everything was all good and i got them replaced, but i kept an eye on V-Moda to see how they were marketing their products on Twitter etc. So yesterday they create a tweet saying “Win a V-Moda beanie! First 5 to answer this. What are the ones and two’s”?

Well the obvious answer is that they are decks. Never being one to pass up on a free beanie i decided to answer, to ensure i didn’t miss out i decided to do a search for @vmoda n see who else had managed to respond, looks like i was the 2nd to respond but the 1st with the right answer (I ROCK! – see image below).

vmoda

So looks like i have won a beanie hat right? Errrr wrong. I sent ANOTHER tweet to V-Moda jokingly asking “where’s my beanie” but they didn’t respond. Regardless of the glorious London sun at the moment I wanted my free prize, so checked twitter today to see if there was any response from V-Moda, none! I thought well i will check their Twitter page, see if there is any announcement about it… err none, and what’s more they have DELETED the original tweet (FAIL! – see image below).

Picture 2Now i know that the prize was a a shitty beanie, and i know that perhaps someone decided to do such a thing without permission from their elders, however, if someone in your company created a little competition for a prize which probably cost about 0.00000000000000000000001% of your daily turnover, then it is advisable to at least see it through and NOT cover up the evidence that you ever tried it.

I feel cheated out of my beanie hat V-Moda, but more importantly, I think it sucks that you pulled a social-media-back-peddle stunt like that.

About the Author:

Chewie is from a mysterious part of the United Kingdom called Up Norf. He has been working in web development and SEO for over ten years, beginning as a developer and moving to SEO in search of the perfect rank. As well as SEO he likes football, beer, girls and gravy - often at the same time.
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