Earlier this year (the 9th of April to be exact) Yahoo issued a press release which explained that they had acquired the web analytics and tracking company IndexTools. Now 6 months later it seems that they might be looking to roll out that acquisition to the general public with Yahoo Web Analytics.
Whilst the Yahoo Web Analytics site is still plastered with ‘Coming Soon’ under almost every category it does show some promise to be a genuine rival to Google’s own analytics reporting. According to Yahoo…
From the acquisition of IndexTools, Yahoo! Web Analytics is born!
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
Obviously there is ton’s of other marketing spiel on the website but the part that caught my eye in particular is the ability to make custom designed reports to drill down on information that you want to specifically monitor. I have used GA for many a presentation to many a graph hungry CEO, but i have always found that it can lack in some areas such as complete custom reports, hopefully Yahoo can fill this void.
At the moment there isn’t a great deal to go on because only previous IndexTool’s users can access the system, but could we be seeing a serious rival to Google Analytics? I guess time will tell (probably 2009 to be honest), and when it becomes open to the general public then i’ll do a full review.