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14

Oct

2008

Authentic Marketing – Quote of the week!

By Sean Mauger. Posted in Quote of the Week | Comments

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler ~ Professor of International Marketing

About the Author:

Sean Mauger is an active online marketing specialist based in the UK, Interests include SEM, SEO and Affiliate Marketing. My one piece of advice would be "Get rich or die trying" ;o)
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