Chewie.co.uk - Now with 100% less Wookie! » Quote of the Week http://www.chewie.co.uk SEO, SEM, Social Media, and a hell of a lot more Tue, 28 Dec 2010 09:00:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Product Availability – Quote of the Week! http://www.chewie.co.uk/quote-of-the-week/product-availability-quote-of-the-week/ http://www.chewie.co.uk/quote-of-the-week/product-availability-quote-of-the-week/#comments Wed, 22 Oct 2008 11:23:25 +0000 Sean Mauger http://www.chewie.co.uk/?p=314 A philosopher once said:

“If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door.”

But… if you want the public in sufficient numbers, you would better construct a highway…

William Randolph Hearst ~ American newspaper magnate

]]> http://www.chewie.co.uk/quote-of-the-week/product-availability-quote-of-the-week/feed/ 2 Authentic Marketing – Quote of the week! http://www.chewie.co.uk/quote-of-the-week/authentic-marketing-quote-of-the-week/ http://www.chewie.co.uk/quote-of-the-week/authentic-marketing-quote-of-the-week/#comments Tue, 14 Oct 2008 14:25:18 +0000 Sean Mauger http://www.chewie.co.uk/?p=284 Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler ~ Professor of International Marketing

]]> http://www.chewie.co.uk/quote-of-the-week/authentic-marketing-quote-of-the-week/feed/ 0 Marketing – Quote of the week! http://www.chewie.co.uk/quote-of-the-week/marketing-quote-of-the-week/ http://www.chewie.co.uk/quote-of-the-week/marketing-quote-of-the-week/#comments Mon, 06 Oct 2008 11:50:09 +0000 Sean Mauger http://www.chewie.co.uk/?p=255 If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed, that’s publicity and if you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

And, if you planned the whole thing, that’s Marketing!

Unknown

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